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View ArticleIs my Corporate/LLC Name Protected?
Customers often inquire whether the reservation and filing of a corporation protects the name of the business. While it may protect the business name with the Secretary of State in the state where the...
View ArticleWhat's in a brand?
Forming a corporation or LLC is one step in the development and protection of a brand. Protecting your company name with the Secretary of State in which your corporation or LLC is formed does not...
View ArticleWhat is a trademark? What is a copyright?
Many people often confused copyrights and trademarks or use them interchangeably when they actually protect different things. Copyrights typically protect original works of authorship such as novels,...
View ArticleStarting a New Business? It's in your Brand.
Starting a new business and growing an existing business require diligence and perseverance. An ongoing attention to acquiring new customers, building a brand and getting your business “out there” are...
View Article"Monday morning. Time to pay for your two days of debauchery…"
Happy Monday everyone. As I sat here wondering what to write this blog post about, I reflected on an episode of The Simpsons I watched wherein Homer, in his new position as food critic, cries out “Aaw!...
View ArticleSharing is Caring!
Odd little bits of financial news have a funny way of creeping through the cracks in between dreary market forecasts and predictions of economic apocalypse. If you haven’t heard, Warren Buffett bought...
View ArticleCatch Deborah Sweeney's Trademark Protection Free Webinar Today!
Don’t forget! This week our very own Deborah Sweeney will be featured on Ventureneer for a free webinar on “Protecting Your Brand: Trademarks, Copyrights, and the Internet.” In this webinar Deborah...
View ArticleDoes Pinterest Have A Future?
Pinterest has received quite a bit of positive attention, mainly due to its filling of the niche demographic of younger women, but is it destined for social media greatness, or will it fizzle and be...
View ArticleR is for Registered Trademark and Copyright
This week’s letter-based-topic might seem like a stretch since, really, the subjects are trademarks and copyrights – neither of which begin with an r. But putting registered in front of those terms is...
View ArticleHow to Protect Your Business Trademark
Most business owners realize that the marketing slogans, logos, and other trademarks and service marks used by their company are extremely valuable commodities. The amount of time, effort, and dollars...
View Article6 Sure-Fire Ways to Keep Your Small Business Financially Secure
In these tough economic times, it’s important that you carry out all necessary procedures to safeguard your business. Money may be tight but competition is rife, so you MUST keep all cards close to...
View ArticleBusiness Basics – Trademarks
Business Basics started out as a way to educate would-be and current entrepreneurs on the basics of running a business, and has slowly morphed into a place where we can try to tackle some of the most...
View ArticleBusiness Basics – Copyrights
Protecting your intellectual property is a vital part of protecting your business. Your intellectual property will essentially define your brand – the very element of your business that consumers...
View ArticleThe Right Domain Name for Your Business Might Be Just Around the Corner
The web as we know it is changing. A huge revolution is underway that will drastically alter the way we experience the internet. Is your business ready? We’re talking, of course, about the plethora of...
View ArticleBusiness Basics: Trade Dress
This week we thought it’d be a good idea to look at one of the most important parts of a product’s branding, its trade dress. You are affected by trade dress every single day, whether you realize it or...
View ArticleWhen Trademark Registration Hits a Sour Note
Black Eyed Peas frontman will.i.am wasn’t singing “Happy” when he sought legal action against Oscar-nominated music producer Pharrell Williams. Will.i.am accused his fellow musician of not respecting...
View Article‘Doing Business As’ Names vs. Trademarks
Entrepreneurs are always going to be protective of their business’s name. After all, this is the name under which all of the goodwill and branding they’ve worked so hard to accrue will go. But there is...
View ArticleCatch Deborah Sweeney's Trademark Protection Free Webinar Today!
Don’t forget! This week our very own Deborah Sweeney will be featured on Ventureneer for a free webinar on “Protecting Your Brand: Trademarks, Copyrights, and the Internet.” In this webinar Deborah...
View ArticleHow to Avoid Trademark Infringement
Choosing a business name may be more complicated than you think. If you accidentally select a name that’s too similar to another company, the company can sue you for trademark infringement. Trademarks...
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